LinkedIn Profile
Writing Service for
Senior Executives

01 — The ProblemThe Problem With Most Executive LinkedIn Profiles

You probably built your LinkedIn profile years ago. Maybe in a different role. Maybe at a different company. Maybe when LinkedIn felt like an afterthought.

Now you're a CEO, a founder, a senior advisor, a fractional executive. But your profile still reads like a mid-career resume summary. Or it's a wall of job titles with no narrative connecting them. Or it says nothing meaningful at all.

The result: your executive LinkedIn profile sends mixed signals. It attracts conversations you don't want. It creates assumptions that don't match your actual authority or expertise. People look at it — clients, board members, potential partners, journalists — and they form an impression that undersells what you bring to the table.

For many, your profile is the first stop in digital due diligence. Before a board appointment, a partnership conversation, or a speaking invitation, someone is looking at your LinkedIn. What they see either confirms your credibility or raises questions about it.

This isn't a keyword problem. It isn't a headshot problem. It's a positioning problem. Most LinkedIn profile services are designed to help job seekers get found by recruiters and hiring managers. That's not your situation. You don't need to be found. You need the people already looking at your profile to see the right thing.

02 — The DifferenceWhat Makes This Service Different

There are hundreds of LinkedIn profile writing services available. Nearly all of them follow the same model: optimize your profile with recruiter-friendly keywords, align it with your resume, and help you show up in more searches.

That approach makes sense if you're actively job hunting. It makes no sense if you're a sitting CEO, a founder running a company, or a senior consultant with a full practice.

This service — LinkedIn Profile Repositioning — is a strategic engagement, not a writing project. It's led personally by David Drewitz, a marketing strategist who has spent more than 15 years helping businesses and leaders clarify how they're perceived in the market. The same positioning discipline that shapes brand strategy for companies is applied here to your individual professional profile.

The goal is a LinkedIn profile that accurately reflects your seniority, your judgment, and your value — one that filters the right people in and the wrong people out. That clarity reduces misaligned outreach and increases the quality of conversations that actually reach you. A profile that works as a credibility asset for years, not a job search tool for weeks.

03 — Who This Is ForWho This LinkedIn Profile Writing Service Is For

This service is designed for a specific type of professional. If you see yourself here, keep reading. If you don't, this probably isn't the right fit — and that's fine.

05 — ProcessHow the Engagement Works

The process is simple and intentional.

1. Start a Conversation through the Contact page or by email.
2. A short conversation (15 minutes) confirms this is a good fit — for both sides. If this isn't the right fit, David will say so quickly.
3. The strategic intake session gives David the context he needs to reposition your profile.
4. Delivery happens within an agreed timeframe.
5. One round of refinement is included to make sure the final profile is right.

No booking widgets. No intake forms. No automated sequences. You're working directly with the person doing the work.

06 — Why UsWhy Creative Options

Most LinkedIn profile writers come from resume writing. David Drewitz comes from brand strategy. That's not a subtle difference. It changes what you see when you look at a profile.

A resume writer sees sections to fill. David sees a positioning statement that's either working for you or against you. He reads a profile the way a strategist reads a brand — looking for where the signal breaks down, where the message contradicts the reality, and where the gap between reputation and perception is costing you.

David founded Creative Options in 2009. He's spent his career helping organizations and leaders get clear on how they're perceived in the market. LinkedIn Profile Repositioning applies that same discipline to an individual executive's professional profile. He has done this work for CEOs, founders, senior consultants, and board-level professionals across industries.

David leads every engagement personally. There is no team. There are no handoffs. The person doing the strategic thinking is the person doing the work.