Creative Options

Denver Digital Marketing Services
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Research Before Spend

Denver Digital Marketing Services

Most agencies run channels and report traffic. We start somewhere different, with research and a diagnosis, so your spend follows evidence instead of guesswork.

We have managed more than $2.3M in ad spend across 100-plus campaigns since 2009. Every engagement starts with Research Before Spend: we study your audience and your data, then show you where money should go first and what to stop paying for.

$2.3M+
Ad Spend Managed
100+
Campaigns Run
Founded 2009
Denver, CO
Meta Business Partner Google Partner SE Ranking Certified
The Problem

Most Denver Agencies Run Channels and Report Traffic

Most agencies pick channels, run campaigns, and send a report showing traffic went up. That leaves two questions unanswered: did it produce revenue, and will buyers find you where they now look, ChatGPT, Perplexity, and Google's AI Overviews alongside regular search.

01
Revenue Gap

Traffic reports without revenue attribution. Sessions go up. You don't see if that produced a lead, a call, or a dollar. The disconnect stays hidden until budget runs out.

02
AI Search Blind Spot

Most agencies still build only for Google's traditional results. Buyers now ask ChatGPT, Perplexity, and Google AI Overviews for recommendations. If your content isn't structured for retrieval, you don't exist there.

03
Budget Before Research

Budget goes out before anyone asks who you're targeting or if the tracking can be trusted. You pay to reach the wrong people on the wrong channels and find out months later, if at all.

These aren't reporting problems. They're structural problems. We answer both, did it produce revenue, and can AI find you, and we measure the work to prove it.

The Framework

How Research Before Spend Works

Before a dollar of media goes out, we diagnose where growth is blocked. Research Before Spend combines audience research, channel fit, tracking review, and revenue-focused reporting across four areas.

Audience Research
Who your buyers are and where they look, before budget is set.
Channel Fit
Which channels match those buyers and your budget.
Tracking Review
Conversion tracking and account health you can trust.
Revenue Reporting
Leads and attributed revenue as the headline, not sessions.
The Research Before Spend sequence: each step gates the next, so budget follows evidence.
Phase 1

Search and AI Visibility

We build your site to rank for the Denver searches your buyers use, and we structure your content so AI tools can read and reference it when buyers ask them for recommendations. Our Apex Ranker method scores every page on three checks before it ships: is it built for the right terms, can an AI tool extract it, and does it move a buyer to act. A page that fails goes back before it goes live.

Deliverable: Apex Ranker Page Scoring + AI Retrieval Structure
Phase 2

Paid Media That Earns Its Budget

We run Google, Meta, LinkedIn, and Performance Max campaigns, and we score them before we scale them. We check tracking, conversion quality, and account health, then put a dollar figure on wasted spend. One rule shows how it works: if we cannot trust a campaign's tracking, its results are capped until the tracking is fixed. We will not report a win on numbers we cannot stand behind.

Deliverable: Waste Audit + Scored Campaign Report
Phase 3

Audience and Budget Decisions Before You Spend

Before a dollar of media goes out, we decide who to target, which digital channels fit, and how to split the budget, using our ModernMind 360° audience research. No spend leaves the door without audience data behind it, which is how you stop paying to reach the wrong people on the wrong channels.

Deliverable: ModernMind 360° Audience + Channel Plan
Phase 4

Reporting Tied to Revenue

You get reporting that opens with leads and attributed revenue, not sessions: which channel produced each lead, cost per qualified lead, and, where your CRM allows it, revenue traced back to the work. Clear reporting, not a monthly PDF you have to decode.

Deliverable: Lead Attribution + Revenue Report
What Research Before Spend Checks Before You Spend More
AreaWhat We CheckWhy It MattersWhat You Get
AudienceWho your buyers are and what they search forStops budget aimed at the wrong peopleModernMind 360° audience and channel plan
ChannelsWhich channels fit your buyers and budgetPrevents paying for channels that don't convertBudget split recommendation before launch
TrackingConversion tracking and account healthA result you can't measure isn't a resultWaste audit and tracking integrity check
Search and AIIf pages rank and if AI tools can retrieve themBuyers now ask AI for recommendationsApex Ranker page scoring and AI retrieval structure
ReportingLeads and attributed revenue, not sessionsConnects spend to revenue, not trafficLead attribution and revenue report
Our Services

Our Denver Digital Marketing Services

Start with the service that matches your most urgent problem. If you're not sure, a free 30-minute evaluation will point you to the right one.

When You Need SEO, Paid Media, AI Search, or Strategy
Your SituationBest Starting PointWhy
You need qualified leads soon and have budget to spendPaid MediaFastest path to leads once tracking can be trusted
You rank poorly and want compounding traffic over timeSearch Engine OptimizationBuilds durable organic visibility for Denver buyer searches
Buyers ask ChatGPT or Perplexity and you're invisible thereAI Search VisibilityStructures content so AI tools retrieve and reference you
You publish content that doesn't convert or get foundContentTies content to buyer search and to your funnel
You're not sure where budget should go firstStrategySets targeting, channels, and measurement before spend

Digital marketing is one part of our full Denver marketing services, which also cover advertising, geofencing, and traditional media.

Not sure which service fits? A free 30-minute evaluation will point you to the right one.

Book Your Free Evaluation →
Is This Right For You

How to Choose a Denver Digital Marketing Partner

Use this checklist even if you don't hire us. A good digital marketing partner should pass all six. If an agency can't answer these clearly, keep looking.

Good Fit
Revenue, not traffic
You want leads and attributed revenue as the headline number, not sessions.
AI search alongside Google
You understand buyers use ChatGPT, Perplexity, and AI Overviews and want to be found there.
Research before spending
You want audience and data review in week one, before budget goes out.
Paid media scored for waste
You want campaigns checked for tracking integrity and waste before they're scaled.
Denver market specifics
You want someone who knows the local market and can show it with specifics, not generic claims.
Honest advice, including what to cut
You want a partner who will tell you what not to spend on, not upsell everything in reach.
Not a Fit
You want traffic and ranking reports as the primary measure of success
You're not ready to connect marketing spend to leads or revenue
You want to skip research and go straight to running campaigns
You're looking for the lowest-price provider or a template package
You expect "we optimize as we go" to be an acceptable answer on paid waste

A note on size and price: a large agency gives you scale and a junior team. A cheap provider gives you a low price and a template. We sit between: senior people, a tested approach, and a plan built around your budget. If we're not the right fit, we'll tell you quickly.

Results

Proof: Results for Denver Businesses

$2.3M+
Managed Ad Spend
Google, Meta, LinkedIn, Performance Max
100+
Campaigns Run
Retail, healthcare, professional services, B2B tech
2009
Founded in Denver
Denver office 2015 · Front Range + nationwide
What Denver clients say
The team at Creative Options understands the local market and took the time to understand our specific needs. We've seen a significant increase in customer engagement.
Local Retailer
Denver, CO
Creative Options helped us revamp our online presence with a fantastic SEO and content strategy. Our website traffic has tripled in just three months.
Hospitality Business
Denver, CO
Their hands-on approach and dedication to real results made all the difference. We're seeing better conversion rates and stronger brand recognition.
Startup
Denver, CO

Ready to connect your marketing spend to leads and revenue?

Book Your Free 30-Minute Evaluation →
Where We Work
Creative Options Marketing, Denver, Colorado

Why Denver Businesses Trust Creative Options

We work with businesses across the Denver metro and Front Range, including Lakewood, Littleton, Aurora, Arvada, and nearby Colorado markets, as well as companies throughout Colorado and across the United States.

Creative Options was founded in 2009, and you work directly with our founder, not a junior account manager. David brings more than 30 years of marketing experience and will tell you what not to spend money on before any work begins.

Who It Serves
Denver businesses investing $3,000–$10,000/month in digital marketing
What It Delivers
SEO, AI search, paid media, content, and strategy tied to leads and revenue
Where It Operates
Denver and Front Range, with clients nationwide
Who Does the Work

David Drewitz

Founder, Creative Options Marketing

David Drewitz is the founder of Creative Options Marketing, which he started in 2009. He brings more than 30 years of marketing experience and works directly with every client, not through account managers.

When you work with Creative Options, you work with David. He reviews your current marketing, identifies where budget is being wasted, and builds a plan around your revenue goals, not a package off a shelf. The approach is tested across $2.3M in managed ad spend and more than 100 campaigns since 2009.

Meta Business Partner Google Partner SE Ranking Certified
FAQ

Frequently Asked Questions

How much do digital marketing services cost in Denver?

Cost depends on your channel mix and scope. We work best with businesses investing roughly $3,000 to $10,000 a month across channels, and our social programs are published at $3,500 to $6,000 a month. A free 30-minute evaluation gives you a number for your situation.

How do I choose a digital marketing agency in Denver?

Run the six-point checklist above. The short version: tie work to revenue, build for AI search, research before spending, score paid media for waste, show local relevance, and be willing to tell you what not to buy. The answers separate a partner who measures from a vendor selling a package.

What should I ask a provider before hiring?

Ask the six checklist questions. Do they tie work to revenue or just traffic? Do they build for AI search? Do they research before spending? Do they score paid media before scaling? Can they show local Denver relevance? Will they tell you what not to spend on? The answers separate a partner who measures from a vendor selling a package.

Do you serve businesses outside Denver?

We are based in Denver and serve businesses across the Front Range and Colorado, including Lakewood, Littleton, Aurora, and Arvada. We also work with clients nationwide.

What makes Creative Options different from other Denver agencies?

We research before we spend, score the work before it ships, and report on leads and revenue instead of traffic. You work directly with a founder who has 30-plus years of experience, and we will tell you what not to spend money on. The approach is tested across $2.3M in managed ad spend and 100-plus campaigns since 2009.

Get Started

Start with Research Before Spend

Book a free 30-minute evaluation. We study your audience and your current data, then give you a clear answer on where your budget should go first and what to stop spending on. Thirty minutes, straight talk. If we're not the right fit, we'll tell you quickly.

What you get in the free evaluation

1

A read on your current marketing and where spend is leaking

2

One or two priorities to act on first

3

A straight answer on fit, no long-term contract required

Free 30-Minute Evaluation

Book Your Evaluation with David

David responds personally, usually within one business day. No long-term contract required. If Creative Options isn't the right fit, he'll tell you quickly.

Book Your Free 30-Minute Evaluation → or email david@creativeoptionscommunications.com

Denver, CO 80209 · Creative Options Marketing · Founded 2009

Author: David Drewitz, founder, Creative Options Marketing. Connect with David on LinkedIn →