Most agencies run channels and report traffic. We start somewhere different, with research and a diagnosis, so your spend follows evidence instead of guesswork.
We have managed more than $2.3M in ad spend across 100-plus campaigns since 2009. Every engagement starts with Research Before Spend: we study your audience and your data, then show you where money should go first and what to stop paying for.
Most agencies pick channels, run campaigns, and send a report showing traffic went up. That leaves two questions unanswered: did it produce revenue, and will buyers find you where they now look, ChatGPT, Perplexity, and Google's AI Overviews alongside regular search.
Traffic reports without revenue attribution. Sessions go up. You don't see if that produced a lead, a call, or a dollar. The disconnect stays hidden until budget runs out.
Most agencies still build only for Google's traditional results. Buyers now ask ChatGPT, Perplexity, and Google AI Overviews for recommendations. If your content isn't structured for retrieval, you don't exist there.
Budget goes out before anyone asks who you're targeting or if the tracking can be trusted. You pay to reach the wrong people on the wrong channels and find out months later, if at all.
These aren't reporting problems. They're structural problems. We answer both, did it produce revenue, and can AI find you, and we measure the work to prove it.
Before a dollar of media goes out, we diagnose where growth is blocked. Research Before Spend combines audience research, channel fit, tracking review, and revenue-focused reporting across four areas.
We build your site to rank for the Denver searches your buyers use, and we structure your content so AI tools can read and reference it when buyers ask them for recommendations. Our Apex Ranker method scores every page on three checks before it ships: is it built for the right terms, can an AI tool extract it, and does it move a buyer to act. A page that fails goes back before it goes live.
We run Google, Meta, LinkedIn, and Performance Max campaigns, and we score them before we scale them. We check tracking, conversion quality, and account health, then put a dollar figure on wasted spend. One rule shows how it works: if we cannot trust a campaign's tracking, its results are capped until the tracking is fixed. We will not report a win on numbers we cannot stand behind.
Before a dollar of media goes out, we decide who to target, which digital channels fit, and how to split the budget, using our ModernMind 360° audience research. No spend leaves the door without audience data behind it, which is how you stop paying to reach the wrong people on the wrong channels.
You get reporting that opens with leads and attributed revenue, not sessions: which channel produced each lead, cost per qualified lead, and, where your CRM allows it, revenue traced back to the work. Clear reporting, not a monthly PDF you have to decode.
| Area | What We Check | Why It Matters | What You Get |
|---|---|---|---|
| Audience | Who your buyers are and what they search for | Stops budget aimed at the wrong people | ModernMind 360° audience and channel plan |
| Channels | Which channels fit your buyers and budget | Prevents paying for channels that don't convert | Budget split recommendation before launch |
| Tracking | Conversion tracking and account health | A result you can't measure isn't a result | Waste audit and tracking integrity check |
| Search and AI | If pages rank and if AI tools can retrieve them | Buyers now ask AI for recommendations | Apex Ranker page scoring and AI retrieval structure |
| Reporting | Leads and attributed revenue, not sessions | Connects spend to revenue, not traffic | Lead attribution and revenue report |
Start with the service that matches your most urgent problem. If you're not sure, a free 30-minute evaluation will point you to the right one.
| Your Situation | Best Starting Point | Why |
|---|---|---|
| You need qualified leads soon and have budget to spend | Paid Media | Fastest path to leads once tracking can be trusted |
| You rank poorly and want compounding traffic over time | Search Engine Optimization | Builds durable organic visibility for Denver buyer searches |
| Buyers ask ChatGPT or Perplexity and you're invisible there | AI Search Visibility | Structures content so AI tools retrieve and reference you |
| You publish content that doesn't convert or get found | Content | Ties content to buyer search and to your funnel |
| You're not sure where budget should go first | Strategy | Sets targeting, channels, and measurement before spend |
Digital marketing is one part of our full Denver marketing services, which also cover advertising, geofencing, and traditional media.
Not sure which service fits? A free 30-minute evaluation will point you to the right one.
Book Your Free Evaluation →Use this checklist even if you don't hire us. A good digital marketing partner should pass all six. If an agency can't answer these clearly, keep looking.
A note on size and price: a large agency gives you scale and a junior team. A cheap provider gives you a low price and a template. We sit between: senior people, a tested approach, and a plan built around your budget. If we're not the right fit, we'll tell you quickly.
The team at Creative Options understands the local market and took the time to understand our specific needs. We've seen a significant increase in customer engagement.
Creative Options helped us revamp our online presence with a fantastic SEO and content strategy. Our website traffic has tripled in just three months.
Their hands-on approach and dedication to real results made all the difference. We're seeing better conversion rates and stronger brand recognition.
Ready to connect your marketing spend to leads and revenue?
Book Your Free 30-Minute Evaluation →
We work with businesses across the Denver metro and Front Range, including Lakewood, Littleton, Aurora, Arvada, and nearby Colorado markets, as well as companies throughout Colorado and across the United States.
Creative Options was founded in 2009, and you work directly with our founder, not a junior account manager. David brings more than 30 years of marketing experience and will tell you what not to spend money on before any work begins.
David Drewitz is the founder of Creative Options Marketing, which he started in 2009. He brings more than 30 years of marketing experience and works directly with every client, not through account managers.
When you work with Creative Options, you work with David. He reviews your current marketing, identifies where budget is being wasted, and builds a plan around your revenue goals, not a package off a shelf. The approach is tested across $2.3M in managed ad spend and more than 100 campaigns since 2009.
Cost depends on your channel mix and scope. We work best with businesses investing roughly $3,000 to $10,000 a month across channels, and our social programs are published at $3,500 to $6,000 a month. A free 30-minute evaluation gives you a number for your situation.
Run the six-point checklist above. The short version: tie work to revenue, build for AI search, research before spending, score paid media for waste, show local relevance, and be willing to tell you what not to buy. The answers separate a partner who measures from a vendor selling a package.
Ask the six checklist questions. Do they tie work to revenue or just traffic? Do they build for AI search? Do they research before spending? Do they score paid media before scaling? Can they show local Denver relevance? Will they tell you what not to spend on? The answers separate a partner who measures from a vendor selling a package.
We are based in Denver and serve businesses across the Front Range and Colorado, including Lakewood, Littleton, Aurora, and Arvada. We also work with clients nationwide.
We research before we spend, score the work before it ships, and report on leads and revenue instead of traffic. You work directly with a founder who has 30-plus years of experience, and we will tell you what not to spend money on. The approach is tested across $2.3M in managed ad spend and 100-plus campaigns since 2009.
Book a free 30-minute evaluation. We study your audience and your current data, then give you a clear answer on where your budget should go first and what to stop spending on. Thirty minutes, straight talk. If we're not the right fit, we'll tell you quickly.
A read on your current marketing and where spend is leaking
One or two priorities to act on first
A straight answer on fit, no long-term contract required
David responds personally, usually within one business day. No long-term contract required. If Creative Options isn't the right fit, he'll tell you quickly.
Book Your Free 30-Minute Evaluation → or email david@creativeoptionscommunications.comDenver, CO 80209 · Creative Options Marketing · Founded 2009
Author: David Drewitz, founder, Creative Options Marketing. Connect with David on LinkedIn →