Marketing case studies with the numbers shown
Every case study here shows the starting point, what Creative Options changed, and the measured result, with the original source document linked. No rounded-up claims and no testimonials standing in for data.
Proof from real campaigns
Each case follows the same structure: the baseline, the constraint, the method applied, and the result measured the same way before and after.
Radio media buying: twice the spots on nearly the same budget
A bank's six-month flight on the same two Dallas–Fort Worth stations: 605 spots instead of 290, and cost per point cut from $234.31 to $98.69.
Tourism marketing: offseason revenue up more than 30%
McCurtain County, Oklahoma: a family-focused repositioning and a shift from print to radio, TV and PR in Dallas–Fort Worth.
The pattern behind every result
Creative Options has worked from Denver since 2009. The channels change from case to case; the sequence does not. See how it applies to media planning and buying and creative services.
- Research before spend. Find who is most likely to buy and where they actually pay attention.
- Fix the foundation first. Positioning, pricing and measurement come before scaling spend.
- Frequency is king. Set the frequency floor, then buy as much reach as the budget carries.
- Measure the same way twice. Before and after use the same metric, so the result can be trusted.
Want a second opinion on your plan?
Send us a media schedule, a proposal or last quarter's results. We'll show you what we'd change, free, in a 30-minute consultation.