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Posts filed under: Media Buying & Panning

Working with a Media Buying Agency: 5 Terms You Should Know

Denver, Colorado – Media buying agencies are the stewards of the media landscape, helping businesses all over the globe select placements across numerous channels and time zones in order to successfully get in front of the eyes of their target... Read More

5 Reasons Why Brands Still Need Traditional Media to Increase Sales

Denver, Colorado – Tradition holds a strong place in any society, but especially in a modern society with a strong social and digital media component.  Emails, text messages, social media chatter have their own forms of etiquette based on age... Read More

How to Make Radio Advertising Successful and Increase Your ROI

Denver, Colorado – Despite the deafening hyperbole surrounding Internet advertising, radio is still one of the most effective advertising media around. Most people listen to the radio in their cars, making them a captive audience exposed to one message at... Read More

Traditional Media Terms Common Definitions You Need to Speak the Language of Media Buyers and Planners

Here at our offices in Denver and Austin, Texas, we speak with a little bit of a twang. But every day we are speaking the words used in media buying and planning. It is important for everyone to understand media... Read More

How to Make Your Television Media Buy More Effective & Efficient

Denver, Colorado – Many times, we have clients who hire us to help them with their marketing who have been using TV campaigns for years, but still fail to grasp the nuances of an effective and efficient media plan. No... Read More

Understanding Traditional Media Planning and Buying for Dallas, Austin, Texas and Beyond

Media sure has changed since I was child. Heck, it’s changed since last year. Inbound marketing, social media, mobile messaging has changed everything. But traditional media is still a very viable and beneficial way to reach your target audience. So,... Read More