Denver, Colorado – If you are trying to learn more about branding and marketing, there is a lot of content available, but be aware that some of it is just plain wrong. Armed with the right information, you can create... Read More

Denver, Colorado – Need a new website? If you aren’t able to do the job, it’s time to bring in the professionals. Whether you are revamping your entire website, or simply doing some housecleaning and refreshing, finding a good web... Read More

Denver, Colorado – A logo does not make a brand. A brand does not merely consist of a logo. So, what’s the difference? And why does a company need to create a brand? Let’s take a look. A Familiar Signpost... Read More

Denver, Colorado – Your corporate branding is about your company, but the cumulative experience of your marketing efforts is for your customer. If your brand and how you promote it aren’t well planned, your message could fall flat and you... Read More

Denver, Colorado – In marketing speak, the two related practices of segmentation and targeting go hand-in-hand. Segmentation is the practice of differentiating your prospects before you approach them with marketing outreach in order to separate those most likely to buy... Read More

Denver, Colorado – The concept of branding originated in the American cattle boom of American history.  The term refers to the marking of cattle to delineate on herd from another.  In today’s lexicon, branding refers to the name, term, symbol... Read More

Denver, Colorado – Despite the deafening hyperbole surrounding Internet advertising, radio is still one of the most effective advertising media around. Most people listen to the radio in their cars, making them a captive audience exposed to one message at... Read More

Denver, Colorado – In life, there are certain pairings that make sense, two things that just go together, the perfect combination.  Chocolate and milk.  Argyle patterns and sweaters.  Marketing and advertising.  Digital media and traditional media.  In a world that... Read More

Denver, Colorado – These days, “big data” is becoming an integral part of marketing. And it should be. We here at Creative Options are big proponents of using database analysis for marketing. This database analysis leads to segmentation. Or what... Read More

One of the key goals of successful business owners is to gain visibility and grown revenues whenever possible. The more visible you are to your target audience, the more chances they have to interact with your brand and develop a... Read More