Creative Options

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All posts by: David Drewitz

Branding or Direct Response What’s the Right Approach for Your Marketing Goals?

Denver, Colorado & Austin, Texas – Direct response and branding are two very different marketing strategies. Both are viable strategies depending on your business and marketing goals. But should they really be independent of each other? Before we answer that,... Read More

How to Use a Branding Agency During a Crisis

Denver, Colorado –  All companies, regardless of size, age, purpose, product or service have a brand.  Sometimes the brand is delivered via the company name, sometimes by a logo or a catch phrase.  For all companies however, branding is its... Read More

Integrating Your Traditional Media Plan with Your Brands Other Platforms

Denver, Colorado – So often advertisers think of their campaigns and media plans in a bubble – operating with tunnel vision and making one platform the end-all, be-all when, in actuality, an integrated media plan approach actually garners the best... Read More

Should You Hire a Branding Agency?

Denver, Colorado – Working with partners and even outsourcing tasks and projects is a common phenomenon in the modern age.  People hire cleaning and lawn crews, database administrators, personal shoppers and assistants, even virtual CEOs.  With this in mind, hiring... Read More

Traditional Media Terms Common Definitions You Need to Speak the Language of Media Buyers and Planners

Here at our offices in Denver and Austin, Texas, we speak with a little bit of a twang. But every day we are speaking the words used in media buying and planning. It is important for everyone to understand media... Read More

Landing Page Tips. Increase Your Conversion Rate by Turning Browsers into Buyers

Denver, Colorado – Every business wants to increase sales. And every business wants to be more efficient in using the marketing budget. Having a landing page is one step in achieving that. The number of visitors to your landing page... Read More

How to Find the Right Branding Agency

Denver – Austin, Texas – When it comes to branding, the concept may easily be summed up by the quote, “the whole is greater than the sum of its parts.”  Although Aristotle wasn’t thinking about branding when uttered these words,... Read More

Branding for Beginners

(Denver & Austin, Texas)  –  Becoming a branding expert doesn’t happen overnight – there’s a method that one has to follow in order to transform a company from a regular business to one that is valued in the consumer marketplace... Read More

Why Life Stage Matters in Strategic Development and Target Audience Identification

Denver & Austin Texas – Many marketing departments, business owners and CEOs often overlook the importance of qualitative demographics, focusing on age and gender in the target market identification, media buying and sales process.  Many times that is overplayed. Research... Read More

5 Tips to Improve Your Direct Mail Marketing Response Rate

Denver & Austin Texas – Here are Creative Options, we do a lot of online marketing. It’s a must in today’s marketing continuum, and luckily we’ve had a lot of success on behalf of our clients. However, in today’s online-based... Read More