Denver, Colorado – These days, “big data” is becoming an integral part of marketing. And it should be. We here at Creative Options are big proponents of using database analysis for marketing. This database analysis leads to segmentation. Or what... Read More

One of the key goals of successful business owners is to gain visibility and grown revenues whenever possible. The more visible you are to your target audience, the more chances they have to interact with your brand and develop a... Read More

Denver, Colorado & Austin, Texas – Direct response and branding are two very different marketing strategies. Both are viable strategies depending on your business and marketing goals. But should they really be independent of each other? Before we answer that,... Read More

Denver, Colorado –  All companies, regardless of size, age, purpose, product or service have a brand.  Sometimes the brand is delivered via the company name, sometimes by a logo or a catch phrase.  For all companies however, branding is its... Read More

Denver, Colorado – So often advertisers think of their campaigns and media plans in a bubble – operating with tunnel vision and making one platform the end-all, be-all when, in actuality, an integrated media plan approach actually garners the best... Read More

Denver, Colorado – Working with partners and even outsourcing tasks and projects is a common phenomenon in the modern age.  People hire cleaning and lawn crews, database administrators, personal shoppers and assistants, even virtual CEOs.  With this in mind, hiring... Read More

Here at our offices in Denver and Austin, Texas, we speak with a little bit of a twang. But every day we are speaking the words used in media buying and planning. It is important for everyone to understand media... Read More

Denver, Colorado – Every business wants to increase sales. And every business wants to be more efficient in using the marketing budget. Having a landing page is one step in achieving that. The number of visitors to your landing page... Read More

Denver – Austin, Texas – When it comes to branding, the concept may easily be summed up by the quote, “the whole is greater than the sum of its parts.”  Although Aristotle wasn’t thinking about branding when uttered these words,... Read More

(Denver & Austin, Texas)  –  Becoming a branding expert doesn’t happen overnight – there’s a method that one has to follow in order to transform a company from a regular business to one that is valued in the consumer marketplace... Read More