Creative Options

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How to Make Radio Advertising Successful and Increase Your ROI

Denver, Colorado – Despite the deafening hyperbole surrounding Internet advertising, radio is still one of the most effective advertising media around. Most people listen to the radio in their cars, making them a captive audience exposed to one message at... Read More

5 Strategies for Creative Campaigns

Denver, Colorado – In life, there are certain pairings that make sense, two things that just go together, the perfect combination.  Chocolate and milk.  Argyle patterns and sweaters.  Marketing and advertising.  Digital media and traditional media.  In a world that... Read More

Use Segmentation to Improve Your Marketing Effectiveness

Denver, Colorado – These days, “big data” is becoming an integral part of marketing. And it should be. We here at Creative Options are big proponents of using database analysis for marketing. This database analysis leads to segmentation. Or what... Read More

Are You Ready to Build an eCommerce Website?

One of the key goals of successful business owners is to gain visibility and grown revenues whenever possible. The more visible you are to your target audience, the more chances they have to interact with your brand and develop a... Read More

Branding or Direct Response What’s the Right Approach for Your Marketing Goals?

Denver, Colorado & Austin, Texas – Direct response and branding are two very different marketing strategies. Both are viable strategies depending on your business and marketing goals. But should they really be independent of each other? Before we answer that,... Read More

How to Use a Branding Agency During a Crisis

Denver, Colorado –  All companies, regardless of size, age, purpose, product or service have a brand.  Sometimes the brand is delivered via the company name, sometimes by a logo or a catch phrase.  For all companies however, branding is its... Read More

Integrating Your Traditional Media Plan with Your Brands Other Platforms

Denver, Colorado – So often advertisers think of their campaigns and media plans in a bubble – operating with tunnel vision and making one platform the end-all, be-all when, in actuality, an integrated media plan approach actually garners the best... Read More

Should You Hire a Branding Agency?

Denver, Colorado – Working with partners and even outsourcing tasks and projects is a common phenomenon in the modern age.  People hire cleaning and lawn crews, database administrators, personal shoppers and assistants, even virtual CEOs.  With this in mind, hiring... Read More

Traditional Media Terms Common Definitions You Need to Speak the Language of Media Buyers and Planners

Here at our offices in Denver and Austin, Texas, we speak with a little bit of a twang. But every day we are speaking the words used in media buying and planning. It is important for everyone to understand media... Read More

Landing Page Tips. Increase Your Conversion Rate by Turning Browsers into Buyers

Denver, Colorado – Every business wants to increase sales. And every business wants to be more efficient in using the marketing budget. Having a landing page is one step in achieving that. The number of visitors to your landing page... Read More